The Chartered Professional Accountants of Canada (CPA Canada) is teaming up with Great-West Life, London Life and Canada Life to help all Canadians acquire the knowledge required to make sound financial decisions.
“People who lack money management skills are at a distinct disadvantage and may make financial decisions that are not in their long-term interest,” explains Cairine Wilson, vice-president, corporate citizenship, with CPA Canada. “Our two organizations share a common goal of wanting to assist Canadians in helping themselves.”
Great-West Life, London Life and Canada Life are providing an initial gift of $518,000 as part of a long-term relationship with CPA Canada to help the professional body grow its comprehensive and award-winning financial literacy program.
The funds will be used to do the following:
- expand CPA Canada’s Community Connect initiative, which involves more than 9,000 volunteer professional accountants giving free, financially focused sessions across the country;
- create programs to address the growing need for financial education of new Canadians, small business owners, seniors and students; and
- raise awareness of the importance of financial literacy for all Canadians.
CPA Canada’s financial literacy program reflects how the financial needs of people change over time with major life events, such as attending university, getting married, buying a home, having children and, ultimately, retiring.
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